Tag: 20. Dezember 2015
Geschlechterunterschiede beim Zusammenbau von Ikeamöbeln
Die Deutschland Chefin von Ikea hatte behauptet, dass Frauen Ikea-Möbel besser und schneller zusammenbauen als Männer, weil die Frauen wenigstens die Anleitung lesen würden.
Einige Forscherinnen und Forscher erstaunte dies, da sie davon ausgingen, dass auch in diesen Bereich räumliches Denken hineinspielt und dabei Männer in einer Vielzahl von Studien besser abgeschnitten hatten als Frauen. Also testeten sie es einfach:
This study examined sex differences in furniture assembly performance by manipulating the availability of instructions. Two groups of participants with an equal number of men and women assembled a kitchen trolley from IKEA. One group received step-by-step instructions, and the other group a diagram of the finished product. In addition, individual spatial ability was measured with the mental rotation test (MRT) and added to the analyses. Our results showed that men assembled the furniture faster (d = 0.78) and more accurately (d = 0.65) than women. Overall, participants performed better with step-by-step instructions than without (d = 0.61), and the time spent on instructions was negatively related to MRT scores, r = −.428, p = .006. Aside from the time spent on instructions, women assembled the furniture nearly as fast as men did, and the sex difference in assembly score could be explained by differences in individual spatial ability.
Quelle: Sex Differences in Furniture Assembly Performance: An Experimental Study
Die Ergebnisse die hier entgegen der Aussage der Ikea-Chefin festgestellt worden sind bestätigen also die Forschung zum räumlichen Denken.
Aus einem Artikel über die Studie:
Forty men and forty women, all university students, were challenged with constructing IKEA’s „Udden“ kitchen trolley as quickly and accurately as possible using two different-sized flat screwdrivers, an adjustable wrench, and the hex key that came with the trolley. All participants worked individually on the assembly under the discreet supervision of a researcher. Half had to construct the trolley without instructions (but with an image of the final assembled product); the others had the step-by-step assembly instructions that IKEA provides with the product. The researchers also tested the participants‘ mental rotation skills (their ability to rotate objects and shapes in their mind’s eye), and asked them questions about their experience at furniture construction and other related activities.
Zusammengebaut wurde also ein bestimmtes Möbelstück von Ikea, dieser Trolley:
Es wurde darauf geachtet, dass beide Seiten etwa die gleich Erfahrung im Ikea-Möbel zusammenbauen hatten, damit die Ergebnisse nicht verfälscht werden.
Zu den Ergebnissen heißt es da:
The men were faster and more accurate in their construction of the trolley than the women. In terms of time taken, the men took 22.48 minutes with instructions, on average, and 24.80 mins without, compared with the women taking 23.65 minutes with instructions, on average, and 28.44 minutes without. In terms of construction scores (from 1 to 10 where 10 represents a perfectly built trolley), men averaged 8.9 with instructions, 7.6 without; the women averaged 7.5 with, and 5.7 without. These differences in performance were despite the fact the men and women reported having similar levels of experience with furniture assembly.
Und zu den Zahlen heißt es dort:
Digging into the results, it’s clear that women benefited more than men from having instructions (they saved an average of around 4.5 minutes with instructions vs. without, whereas men only speeded up by about a minute). Indeed, the researchers highlight that once you factor out their time spent reading the instructions, the women’s performance with instructions was almost as good as the men’s performance without instructions. This observation backs the IKEA manager’s claim that women pay more attention to instructions than men, but it doesn’t support her additional claim that this makes them superior at the task.
Man fragt sich ja, warum sie überhaupt solche Äußerungen macht. Wollte sie Frauen ermutigen, sich an die Möbel zu trauen? Wollte sie Männer herausfordern? War es nur so eine allgemeine Frauenpower Sache?
Umgekehrt wäre es wohl kaum zu erwarten, dass ein Firmenchef so etwas bei einem Produkt, welches von beiden Geschlechtern gekauft wird, sagt. Es würde sofort als frauenfeindlich und machohaft gelten.
Was irgendwie auch nicht so recht ins Patriarchat oder die frauenfeindliche Gesellschaft passt: Man darf solche Äußerungen eben über Frauen nicht machen, über Männer hingegen schon.
Man mag fast von einem weiblichen Privileg sprechen.